Written by Peter Suciu on 06 May 2011
Fitness can get you in great shape, but some sports can also be downright bad for the mouth. Contact sports and other activities can result in teeth getting a different kind of extreme workout, one that is can be painful and costly. But Under Armour, the maker of protective attire, puts it technology where the mouth is with its Performance Mouthwear.
This includes the ArmourBite patented mouthwear technology that was developed by Bite Tech, Inc. And the Performance Mouthwear is essentially a new category of sport equipment that allows athletes in any sport to protect their teeth. There are also two models – the Performance Mouthpiece for non-contact sports such as mountain biking and even tennis, and the Performance Mouthguard for contact sports including football, lacrosse, martial arts and wrestling. Now you can get in shape, give it your best and protect those pearly whites!
Under Armour Official Website
Tags: ArmourBite, Performance Mouthguard, Performance Mouthpiece, Performance Mouthwear, Under Armour
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Written by Peter Suciu on 25 August 2010
In Medieval times knights would sometimes adorn just a bit of armor when visiting the royal court. And now a very different type of “armour” will be adorned for a very different type of court. Baltimore sports apparel company Under Armour Inc. is looking to gain a foothold in the competitive basketball shoe market. Last week the company unveiled its first-ever line of basketball shoes, which will debut in stores this coming November.
The question is whether Under Armour will be able to soar in a market dominated by Nike, which practically stole the market from rivals such as Adidas and Reebok. Of course back in 1980 the shoe maker made its name on the court with its Michael Jordan branded shoes – and Jordan has been retired from the game for a long time, so maybe Armour’s assault is actually long over do. Read the rest of this entry »
Tags: Adidas, Basketball, Brandon Jennings, court, Michael Jordan, Micro G Black Ice, Micro G Technology, Milwaukee Bucks, Nike, Reebok, Shoes, Under Armour
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