BMW Drives Multi-Year Olympic Sponsorship
U.S. Olympic skater Apolo Anton Ohno welcomes new sponsor BMW.
Years ago it was BMW Films. Short pideos of theater-quality storylines that highlighted the auto brand and were fun to watch. Now BMW is putting money behind the United States Olympic Committee.The six-year deal makes BMW the Official Mobility Partner of the United States Olympic Committee and of four National Governing Bodies: USA Bobsled & Skeleton, U.S. Speedskating, USA Swimming and USA Track & Field. This is multi-million dollar agreement isn’t just a monetary commitment. The sponsor will provide the USOC with fundraising opportunities and the four NGB groups will gain access to BMW Group technical expertise. BMW group will use its experts, deep technology base and facilities to help the Olympic and Paralympic Teams improve their training and performance. Teams will get to use the auto manufacturer’s facilities including the wind tunnel to test aerodynamics.
via: MediaPost
