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Maximum Air

Air-MaxNike is promising smooth running this summer with its Nike Flyknit Air Max running shoes, which offer a lighter waffle pattern outsole that has been redesigned to distribute the wearer’s weight more evenly. The shoes feature Flywire technology that integrates with the laces and provides a dynamic yet supportive fit.

The sculpted cushion midsole will put spring in the step, while the flex grooves provide for more natural range of motion. The crazy colors include reflective elements that should enhance visibility in low light.

Nike Flyknit Air Max Official Website

Griffin Covers the Trackers

Shoe-Pouch-for-Fitness-TracGriffin Technology has introduced a new line up of accessories for wearables, including the new Shoe Pouch for Fitness Tracker (above), which can provide a secure and convenient pocket for Fitbit Zip, Flex, and One; Misfit Shine; Sony Smartband; Nike+; and other shoe-based monitors. The ultra-light Shoe Pouch slips under shoelaces or can be laced through secure loops on the back of the pouch. The tracker is protected in a pocket with a Velcro flap that securely fastens keeping the device screen protected. Reflective accents provide extra visibility during nighttime runs. Read the rest of this entry »

Tiger Time

TW’-14-familyNike Golf has introduced the latest footwear design in its TW’ 14 family. The TW’ 14 Mesh is breathable, flexible and perfect for summer, and this shoe merges innovative technologies from the original TW’ 14, such as the Nike Free-inspired outsole, with custom options previously only available on NIKEiD. In addition Nike Golf designers paired the Nike Free-inspired design and Dynamic Flywire technology featured in the TW’ 14 with a ventilated mesh upper and lower-profile Integrated Traction on the outsole.

“The mesh upper and Integrated Traction options have been incredibly successful with the TW’ 14 on NIKEiD,” says Lee Walker, Nike Golf Footwear Product Director. “Consumers have told us they love it. So we created a version of the TW’ 14 with those features that people can try on in stores and purchase on the spot.”

The TW’ 14 Mesh is available now in White/Black-Volt-Wolf Grey and Base Grey/Black-Lagoon Red-Dark Base Grey.

Nike Golf Official Website

True Colors

2014-U.S.-National-Team-AwaNike Soccer has unveiled the 2014 U.S. National Team Away jersey – and it offers a lot of red, white and blue, yet still sort of doesn’t say America. A number of countries – the United Kingdom, France, the Netherlands, Czech Republic and Russia come to mind – as having the same colors. However, it does feature 13 red and white stripes to represent the original 13 colonies that declared independence and formed the first states on the back of the neck in a pennant tab.

Nike Soccer also noted that the “kit aids performance by regulating player’s body temperature during the course of the match. By using a combination of Nike Dri-FIT Technology, ‘burnout’ mesh and laser-cut ventilation holes, designers are able to localize cooling where players need it most.”

The kit also features Nike Dri-FIT technology, which pulls moisture away from the skin to the outside of the garment where it evaporates more quickly, while laser-cut ventilation holes and engineered mesh in key areas where heat is generated allow for increased breathability and airflow across the skin.

Press Release: Nike Soccer Unveils 2014 U.S. National Team Away Kit

Nike Doesn’t Sweat It

NikeWhile this winter could hold on for a while that could also mean a cool spring is on the horizon. Nike will have you covered for the golf course with the new Innovation Woven Cover-Up, which is designed to move with the body while keeping the wearer warm and dry. Unlike a jacket this sweater promises to offer more range of movement. It is part of the Nike Golf’s Stay Protected Line, and it features lightweight wind-and-water resistant Dri-FIT stretch woen body along with 3D knit sleeves that promises to keep warmth in. Once again we have to say Nike has golfers covered with this sweater, which arrived at retail last month.

Press Release: Nike Golf’s New Innovation Woven Cover-up is a Sweater and Jacket in One

Taking Covert

CovertNike Golf looks to have golfers covered this season with the VRS Covert Forged Irons, which the company claims will provide provide high-speed performance in a premium design. Nike Golf’s engineers incorporated a NexCOR face, Nike’s proprietary variable face thickness technology to deliver faster ball speed for greater distance.

In addition the new irons also offer a high-speed cavity back design with a lower, deeper center of gravity that can help golfers make longer and straighter shots.

“We focused on improving distance and off-center hit performance with the VRS Covert Forged irons,” explained Chris Savage, Nike Golf irons innovation engineer. “It’s the first time we designed a forged iron with a high-speed NexCOR face, and engineering the variable thickness really amplifies the trampoline effect off the face. We further enhanced the performance with balanced perimeter weighting via a deep, engineered cavity back design. In our testing, the VRS Covert Forged irons delivered up to seven additional yards in distance compared to last year’s product.”

“Our research shows that more than 80 percent of player impact is between the center and the toe side of an iron,” Savage added. “So another key focus on this product was to shift the center of gravity to the center of the face. By moving the true sweet spot to the area where most people hit the ball, we enhanced the iron’s feel and improved off center performance by as much as 17 percent.”

These clubs made their debut at the end of last month.

Nike Golf Official Website

Nike Looks to the Summit

Nike-Aeroloft-800-Summit-JaLast week we reported on Nike’s new winter boots, and it seems that the company has just the jacket to go with it. The Nike Aeroloft 800 Summit Jacket features a pioneering combination of ripstop nylon and 800-fill down baffles for breathability and lightweight, unencumbered warmth. It also utilizes movement-activated ventilation, which allows trapped air and body heat to escape through laser-cut perforations as the wearer’s activity level increases, but without letting cold air in.

Nike Press Release: Urban Utility: The Nike Aeroloft 800 Summit Jacket and Nike LunarTerra Arktos

Nike Over the Moon Again

Nike-Air-Max-Lunar90Nike recently announced the Air Max Lunar90, a new lightweight shoe for next year, which offer Lunarlon technology that  will practically put spring in the step. This is an update to the classic Air Max 90, and it promises to move better wherever your feet might take you. The shoes will be ready to step out next spring.

[Press Release: Air On The Moon: The Nike Air Max Lunar90]

Nike’s Black Gold

Nike-GoldFitness trackers aren’t the sort of thing that look all that good except when you’re wearing workout gear. Nike is looking to change that up a bit with a special version of it Nike+ Fuelband, which came out earlier this month.

For those who want style as well as functionality take a gander at the Rose Gold Nike+ FuelBand SE. As Nike puts it:

“Available in limited quantities worldwide, the striking Rose Gold colorway takes cues from high end timeware, with a clasp, bezel and screws manufactured from 316 series stainless steel. These beautifully crafted metal components are then hand polished to a mirror finish and given a beautiful and extremely durable PVD coating.”

Limited Edition Rose Gold Nike+ FuelBand SE Official Website

Lunar Arrival

Nike-Lunar-LDV-SneakerBootNike’s latest moon shot is ready for launch. The Nike Lunar LDV Sneakerboot features a springy Lunarlon cushioning along with aggressive traction that will help provide impact protection along with plenty of stability. It is ready for touchdown on just about any surface.

Nike Lunar LDV SneakerBoot Official Website

Nike Refuels

Nike-FuelWhile Adidas announced this week that it was entering the smartwatch market, Nike also made big news with the unveiling of its second-generation version of the Fuelband.

The Nike+ Fuelband SE features small tweaks that promise to offer improved performance. The iOS app has been updated as well, but we are still waiting for an Android one to follow. As with the original model it will track the intensity of workouts, count steps, monitor sleep and display progress in real time.

You’ll be able to get refueled starting November 1.

Nike+ Fuelband SE Official Website

Nike Boots (almost) Ready for Lunar Landing

Lunarterra-ArktosThe new Nike Lunarterra Arktos books look truly out of this world. The modular books appear to be ready for a cold hostile environment, and while that might not be the moon these will get through the upcoming winter. These feature a Lunarlon midsole that means lighter weight, but with improved comfort and movement of the foot; while the Vac Tec molding helps create a serious seal – it might not endure the vacuum of space but it will keep rain, snow and slush out. Ideal for hiking or just shoveling the driveway these boots will offer stability and keep the feet warm.

Nike also reminds us that “arktos” is ancient Greek for “bear” and is where the term “Arctic” is derived. In other words these arctic ready boots will be good cold weather – and they’ll arrive just in time.

Nike LunarTerra Arkt

Nike’s Pole(r) Dancing

Poler-x-Nike-Braata-SneakerNike has put its best forward in so many sports that we’re not sure how many feet it actually has, but the company has looked to get on deck as well with the Poler x Nike Braata Sneakers. This partnership brings Nike know-how along with Poler Outdoor Stuff camouflage for shoes that don’t so much blend in as totally stand out.

The Nike Braata skateboarding shoe is available in three camo patterns including classic camo, night camo and now the autumn camo.

Poler x Nike Braata Sneaker Official Website

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