Feel the burn, that’s one way to know you’re doing it right. But Nike has another idea – the company has introduced the FuelBand, a wristband device that is designed to measure daily movements of the wearer, tracking steps taken and calories burned. But the device also features the NikeFuel, a fitness metric that utilizes the rate of oxygen consumption and motion.
The device is meant to be something that most people wouldn’t even notice most of the time – much like a Livestrong wrist band or similar decorative wear. But this one actually tracks what you do, and can provide data to the wearer in the way of LED lights that go from red to yellow to green based on your activity goals. Red doesn’t mean stop however, but is there to tell the wearer to step it up while green indicates an active day. And not all the movement can be tracked, notably for use on a bike – or even mowing the lawn – where the hands aren’t in motion, but it still could be a good device to track those “background activities.” Read the rest of this entry »
One trend we saw very much this year was how technology is being used to reduce injuries. We’ve seen new improvements in helmets and sensors for football, baseball and hockey. We’ve seen helmets being used in skiing and snowboarding, as well as cycling of course. Read the rest of this entry »
Women golfers have a new bag to consider, and it has been designed in unity with the colors and styles of Nike Golf women’s footwear and apparel for those looking to be coordinated from head to toe. Nike Golf has announced the release of two new golf bags to its successful Nike Brassie II Cart bag collection for women in 2012. Each Brassie II cart bag incorporates key features and benefits for the female golfer who often uses a trolley or power cart.
For maximum organization, the Nike Brassie II Cart bag features a 9-inch, 10-way oval top that is fur lined and includes “stadium seating” for clubs. Stadium seating is a simple configuration that provides easy visibility when making club selections for each shot. An integrated external putter well and glove patch guarantees quick and convenient access.
The bag features nine functional pockets, seven of which are zippered, and of the nine pockets there is a large insulated cooler pocket to keep drinks and food cool during a round. The Nike Brassie II also comes with two functionally designed matching accessory pouches. The pouches can either be clipped onto the outside of the bag or placed in one of the nine pockets of the golf bag.
For women who prefer bright colors, there’s the Nike Brassie II Cart bag (Swan) that carries a vivid argyle pattern in hues of pink and lavender with a classy touch of grey, and for those who prefer more of an understated look, there is a grey plaid (Sail) version as well. To complete the Brassie II Collection, Nike Golf also has designed an array of accessories for women that match up with each of the Brassie II Cart bags, including the Nike Day bag, Nike Bucket bag and the Nike Tote bag.
Those looking to walk the course need not think of golf as an “extreme” workout, as the Nike Xtreme Sport IV Carry Bag will offer comfort and functionality from fairway to fairway. This latest bag, which arrived at retail this month, was inspired by Nike’s impressive knowledge of bags.
The Nike Xtreme Sport IV Carry Bag incorporates key features and benefits for those golfers who enjoys walking the course. It features ventilated air mesh back pad and updated Nike revolving double strap system, so every player can pick up and play with comfort and ease. It also includes new Nike Grind zipper pulls that are made using raw materials from the recycling of athletic shoes through Nike’s Reuse-A-Shoe program and from the recycling of scrap materials left over from the manufacture of Nike product. Additional features include new custom leg end caps to provide ultimate stability and GPS/rangefinder loops for functionality. Read the rest of this entry »
While American’s expect a football to be shaped like… well, a football, the rest of the world knows football as the game played with the round ball. It might not seem like there is much that can be done to the football/soccer ball, but actually Nike begs to differ and its new ball could be the biggest game changer since the introduction of the now legendary white footballs, which were introduced in 1951 to help spectators see the ball during night matches.
Introducing the Nike Seitrio Hi-Vis ball, which builds on the legacy of excellence in the T90 football range that has served as the official match ball in the world’s leading leagues including Barclay’s English Premier League, Italy’s Serie A and Spain’s La Liga. Continuing to bring new innovations to football, the Hi-Vis ball features Nike RaDaR technology, which means Rapid Decision and Response.
Nike has tested the ball in the lab and on the field and the result is the Nike RaDaR technology, which makes it easier for players to see the ball better and capitalize on split second scoring and passing opportunities. In the game of football, precision sight is of utmost importance, and the Nike Seitiro is engineered to stand out on pitch even when conditions are not ideal. The yellow and purple color combination flaunts additional fluorescence and brighteners, making it even more visible in low light conditions than previous generations of Hi-Vis balls.
The Nike Seitiro features patented hi-vis casing, performance graphic, and unique five-layer construction, along with aerodynamic stability. The new ball saw its official debut on the pitch this past weekend. Chances are we’ll be seeing a lot more of it.
In November Nike plans to introduce the Nike Zoom KDIV Nerf Edition as part of the Kevin Durant line of Nike shoes. When Nike says Nerf, it means it. The shoes are identifiable by the use of Hasbro’s Nerf brand iconic graphics and bright colors. Black is the backdrop for a blue instep with a bright orange swish and sole detail. Highlights of green in the sole and trim top the shoes off in an eye-catching package.
Not everyone has a caddy to carry their golf bags, and for those looking to slim down, Nike has the answer with its lightest golf bag ever, the Nike Vapor X, which weighs in at less than four pounds. This sleek, sporty looking bag was created by using minimal materials to provide a lightweight design. With Nike’s new lightweight golf bag, golfers will experience more stamina and less fatigue during their round through the benefit of carrying less weight on their back.
Available at retail on November 1, 2011, the new Nike Vapor X golf bag features new, ergonomically designed strap system with therenowned Nike Max Air curved technology. This new strap system combined with several other innovative features promises to enhance the playing experience by elevating performance and maximizing functionality. Read the rest of this entry »
Nike just released its Nike T90 Laser IV soccer shoe. The “football” shoe is 20 percent lighter than the previous version. It features a streamlined silhouette that provides enhanced fit and lets wearers feel the ball. The forefoot area has a newly configured adaptive shield design that works with the foot’s natural motion to boost performance. Constructed from high performance synthetic leather, the upper provides a soft and close-to-the-foot fit. On the sole, a new stud design enhances speed and movement, without added weight or pressure.
To coincide with the launch, Nike Football created the T90 Strike Counter on Facebook. This app allows users to log their goals, and recreate the action in a 3D image. Report the spot on the pitch from where a goal was scored; where in the goal the ball went, and what part of the boot (shoe) was struck the ball. The data render a 3D image that can be shared with friends. Participants can also check out the 3D image and input from pro football players.
A handful of Nike’s most popular shoes are about to come out of retirement. The classic Air Force 1, Dunk and Air Max 90 models will be in stores for the holidays. But they won’t entirely be like the original sneakers.
Nike will use a thermo-molding technique called Vac Tech to press the materials of the shoes into form rather than the traditional stitching. The thermo-molding technique is a vacuum compression method that forms all the layers of the shoe together without seams or stitching on the upper portions.
Advantages to the Vac Tech method are weight and durability. The pressed layers make the shoe stand up against wear. The lack of stitched layers means threads won’t fray and layers of material won’t start to pull apart. The compressed fabric also lends itself to a lighter shoe.
A single piece of material, or several layers molded seamlessly together, can also make a more comfortable shoe. No seams means no bumps in the construction to rub against spots on your foot to cause irritation and possibly blisters.
Nike’s LeBron line has a new shoe. The Lebron 9 Cannon design “focus on functionality without sacrificing style,” according to the company. Nike claims this basketball shoe is the first to combine its Flywire and Hyperfuse technology. While this may be a closer integration, previous shoes including a prototype shoe developed for Tiger Woods this past spring. This may, however, be the first commercially released pair of shoes from Nike using both technologies.
While much of the news spreading across the blogosphere is about the newly announced iPhone 4S, there is much to buzz about with the iPod Nano, which gets a facelift of sorts with 16 new clock faces and more importantly to us, new fitness features. The iPod Nano will reportedly feature a more accurate pedometer that won’t require a dongle to connect to Nike+ hardware.
“Right out of the box, you can go on a walk or a run as well, without adding sensors or devices,” said Phil Schiller, Apple’s senior vice president of worldwide product marketing.
There will also be watchband cases so these can be worn on the wrist. Otherwise the devices are essentially the same, with prices ranging from $129 for the 8GB version to $149 for the 16GB version.
A practice that is usually reserved for the counterfeiters, Nike China has admitted to defrauding citizens of China through false advertising. As reported by China Daily and Sports One Source, Nike has been selling the China version of the Zoom Hyperdunk 2011 with half of the air cushions at an increased price of $78 over the U.S. version.
The U.S. Zoom Hyperdunk 2011 has two air cushions where as the China version has one air cushion. This would not be an issue except that the advertisement used for the Chinese market claims that the China version has the two air cushion just like its American counterpart. Read the rest of this entry »
We normally think of Nike’s basketball shows when we think of “dunk,” but Nike Golf is unveiling its latest Nike Dunk (NG) Golf shoe, which will make the rounds on the PGA Tour this fall, and will be available to golfers starting in the New Year.
The shoes do have a link to the court, not the greens. The original Nike Dunk was created as a basketball shoe in 1985. After it was introduced to the world, the Nike Dunk started a commotion when basketball teams began wearing them to match their uniforms. The shoes caught on, and have and Dunks have become the prized shoes for sneakerheads as well as fashion statements for anyone looking to add vintage style to their shoe collection. Nike even kept original Nike Dunk shoes that were created 25 years ago, to ensure that the Nike Dunk NG feels just the same as the Dunks that people have grown to love. And as the shoes move from the courts to the fairways, Nike ensures that these will do so without compromising performance for golf. Read the rest of this entry »
Feel the burn, that’s one way to know you’re doing it right. But Nike has another idea – the company has introduced the FuelBand, a wristband device that is designed to measure daily movements of the wearer, tracking steps taken and calories burned. But the device also features the NikeFuel, a fitness metric that utilizes the rate of oxygen consumption and motion.
One trend we saw very much this year was how technology is being used to reduce injuries. We’ve seen new improvements in helmets and sensors for football, baseball and hockey. We’ve seen helmets being used in skiing and snowboarding, as well as cycling of course. 
Women golfers have a new bag to consider, and it has been designed in unity with the colors and styles of Nike Golf women’s footwear and apparel for those looking to be coordinated from head to toe. Nike Golf has announced the release of two new golf bags to its successful Nike Brassie II Cart bag collection for women in 2012. Each Brassie II cart bag incorporates key features and benefits for the female golfer who often uses a trolley or power cart.
Those looking to walk the course need not think of golf as an “extreme” workout, as the Nike Xtreme Sport IV Carry Bag will offer comfort and functionality from fairway to fairway. This latest bag, which arrived at retail this month, was inspired by Nike’s impressive knowledge of bags.
While American’s expect a football to be shaped like… well, a football, the rest of the world knows football as the game played with the round ball. It might not seem like there is much that can be done to the football/soccer ball, but actually Nike begs to differ and its new ball could be the biggest game changer since the introduction of the now legendary white footballs, which were introduced in 1951 to help spectators see the ball during night matches.
