All eyes are on Oakley, or is that Oakley is on the eyes at this month’s Tour de France? The performance eyewear maker has announced updates to the glasses that will be worn by the competitors, and which will now be available to fans as well.
Lance Armstrong sporting a pair of Oakley Radar glass
Among the racers wearing the new Oakley glasses will be Lance Armstong, and he’ll be sporting LIVESTRONG versions of the Oakley Radar and Jawbone models. Each is available with quick change-out lenses, including the G30 lens that is being used by Armstrong. There will also be new Clear-Black Iridium Photochromic lenses with new technology that automatically adjusts to changing conditions – like those in parts of France where it can go from rain to sunny skies.
Fabian Cancellara will also be riding in the Tour with Oakleys and while his chances to get back the Yellow jersey maybe off the radar, it will be the Oakley Radar glasses that will let him see the saw. He won’t be alone, as Carlos Sastre will also have his Radar on. Finally, look for Mark Cavendish to sprint to the finish with a pair of BMX Chrome Jawbone. Let’s just see if he actually can earn the green ones!
Rudy Project was the eyewear of choice of Olympic athlete Anastazia Kuzmina of Slovakia who won gold in the women's biathlon.
As the Olympics close, the Rudy Project reports it had a hand in 18 medals, internationally. Before the torch was lit, Rudy Project said it would supply eyewear to a number of Olympic athletes. The round-up of athletes that placed on the podium included gold for women’s biathlon competitor Anastazia Kuzmina from Slovakia, who also won a silver medal. German cross country skier Claudia Nystad won gold in the team sprint. Johan Olsson from Sweden took gold in the cross country 4 x 10 relay.
Kinetic Shift congratulates all the athletes who competed in the Olympics. And kudos to Rudy Project for supporting so many winning athletes.
Rudy Project Noyz sunglasses are a pick for 2010 Olympic athletes.
As the Olympics gear up athletes are at the ready. Eyewear and helmet manufacturer Rudy Project outfitted many competitors in Turin in 2006, and will outfit many more in Vancouver 2010. While goggles and helmets will be in order for certain sports, the Noyz Fluo will cover many eyes. The Fluo version of the Noyz sunglasses have a technicolored-look, though the Noyz model is available in many bold colors. The lenses have ImpactX sun technology, which allows for a lighter lens, adds impact resistance, and doesn’t stress crack or craze. For sight, the lenses have favorable optical properties with a lower light refraction index, internal stress, and chromatic dispersion than comparable polycarbonate lenses. This brings a lower surface reflection and higher definition and sharper images.
The Rudy Project was just named the exclusive eyewear and helmet supplier for the USRowing, a three-year partnership including support of the U.S. National Team in the 2012 Olympic Games in London. In Turin, Rudy Project gear was on athletes who won 45 medals (18 gold, 13 silver, and 14 bronze). This winter Olympics athletes from Germany, Finland, Estonia, the Czech Republic, Spain, and Italy plan to wear eyewear from this Rudy Project.
