K-Swiss Gets a Little Too “Powerful” With Tubes Campaign
- He’s not an athlete, he just plays one (badly) on TV
Nike didn’t drop Tiger Woods as a spokesman after all of his “problems,” which suggests that even bad boys can still sell products. But the recent decision from K-Swiss to use a fictional athlete to market shoes seems way, way off base. A newly launched ad campaign for the TUBES fitness shoes from K-Swiss features “slightly delusional ex-professional baseball player” Kenny Powers, played by actor Danny McBride, from the HBO series Eastbound & Down. Considering that Powers seldom thinks before opening his mouth, it is an odd choice for a spokesman.
But David Nichols, executive vice-president of K-Swiss sums it up another way, “we wanted to deliver unfiltered straight talk about how awesome TUBES are. Who better to do that than Kenny Powers?” Read the rest of this entry »
