Posts Tagged ‘BLAZE’
Written by Peter Suciu on 16 June 2011
Back in 2009 there was LightLane, which provided a virtual bike cast as an image just ahead of you while you rode. Now there is Blaze, a handlebar-mounted laser that projects a personal bike lane marker. Developed by University of Brighton student Emily Brooke in the U.K., her concept could do what LightLane never did – that is actually make it to critical mass.
While Ms. Brooke still has yet to bring her product to market as well, it seems like a winner to use. The battery power Blaze essentially projects a bright green laser image, which is bright enough to be seen in daylight, of a bike onto the road ahead, warning drivers that you could be in their blind spot. Brooke reportedly consulted with road safety practitioners, Brighton & Hove City Council, the Brighton & Hove Bus Company as well as psychologists who specialize in driving.
Brooke’s idea reportedly won her a place on the Entrepreneurship Program at Babson College in Massachusetts, and hopefully this would be enough to make sure that future riders don’t win the “door prize.”
[Via BikeBiz: A bike lane on your handlebars]
Tags: Babson College in Massachusetts, BLAZE, Brighton & Hove Bus Company, Brighton & Hove City Council, Cycling, Door prize, Emily Brooke, Entrepreneurship Program, Laser, LightLane, University of Brighton
Posted in concept, Cycling, Equipment, Gadget, Outdoors | No Comments »
Written by Peter Suciu on 10 September 2010
Former Spice Girl Me B is packing on the pounds. But not as you would think. While many aging rock/pop stars let themselves go, the once Scary one has become a healthy lifestyle advocate. As we previously reported Mel B is also working with video game accessory manufacturer BLAZE on a line of Fitness First licensed products.
The newest announced product is the Wii Fitness First Wrist and Ankle Weights that will let users get a little more impact on their console-based workout, while still leaving hands free to take control with the Wii-mote. The BLAZE wrist and ankle weights are designed for use with a variety of fitness games. The are made of soft, cushioned fabric, and weight approximately 520 grams, which is considered an ideal weight to add resistance without being too heavy.
The BLAZE Fitness First Mel B Wrist and Ankle Weights will be available in October.
BLAZE Fitness Official Site
Tags: BLAZE, Fitness First, Mel B, Nintendo Wii, Scary Spice, Spice Girls, Video Games, Wii
Posted in Equipment, Exercise, Video Games | No Comments »
Written by Peter Suciu on 10 August 2010
Global popstar and former Spice Girl Mel B has teamed up with BLAZE and Fitness First to spice up the fitness video game market with a range of new products for the Nintendo Wii. The erstwhile Scary Spice began her relationship with Fitness First last year, when she became the not-so-scary face of National Fitness Week, and followed up with a workout DVD titled “Totally Fit.” Now she’s jumping into the video game arena with a range of products, with the first being released next month. Read the rest of this entry »
Tags: BLAZE, Blaze Europe Ltd., E3, Electronic Entertainment Expo, Fitness First, games, Jason Cooper, Mel B, National Fitness Week, Nintendo Wii, Scary Spice, Spice Girls, Totally Fit, Video Games
Posted in Exercise, Video Games | No Comments »
