Adidas has introduced its new Crazyquick performance footwear line, which the company touts as being the latest innovation designed specifically to help make athletes quicker. This includes a line for basketball, football, running and training; and each gives athletes better controlled flexibility, better traction and optimal foot lockdown. So while it is good that Adidas is thinking of the “Quick” part, there are a whole lot of athletes that probably don’t need any help on the “crazy” part.
Posts Tagged ‘Adidas’
Adidas unveiled its latest running innovation, the Energy Boost. This is part of a new Adidas segment called Energy Running, where the shoe features “Boost,” a revolutionary cushioning technology that provides the highest energy return in the running industry.
“adidas helps make athletes better. With our new Boost foam, we are addressing a fundamental insight: everyone wants more energy. Whether you’re running a marathon, training for an upcoming season or just trying to get back in shape, our revolutionary Boost cushioning foam provides the highest energy return in any running products,” said Eric Liedtke, head of sport performance at Adidas. “Energy Boost will reset the running industry and pave the way for all future performance footwear.” Read the rest of this entry »
It might only be January but Adidas could have you itching to get to the golf course. The company has introduced its newest golf shoes and they are ready to make a tour. The adizero Tour feature ultra-lightweight adizero technology that has been found in running and basketball shoes, and the result is a golf shoe that will put a snap in your step through 18 holes. The new Sprintframe outsole is just 1.2mm thick making for a shoe that will feel good throughout the whole round.
And while the shoes are available in black, white and light gray it will be hard to miss these in bright yellow!
Sporting footwear maker Adidas has long been known to take chances and try new things. So it shouldn’t come as a surprise when the company announced last Friday that it had reached a deal to sign several professional snowboarders to its new team.
Joining Jake Blauvelt, who signed earlier in the year, and with a soon to be released signature après shred boot launching this month, the following professional snowboarders join the Adidas team: Kazu Kokubo, Eric Jackson, Helen Schettini, Forest Bailey and Keegan Valaika. The company further noted that the Adidas snowboarding joins Adidas Skateboarding in an effort towards dedication to authentic and collaborative footwear and apparel designed by skateboarders and snowboarders, for skateboarders and snowboarders.
Adidas announced its support of Breast Cancer Awareness (BCA) with a line of new fitness products for October, including those that feature lightweight moisture-wicking fabric and CLIMAWARM thermal insulation for cold weather. adidas is giving 5 percent of the registered retail price back to National Breast Cancer Foundation, Inc.
Adidas has introduced a variety of new shoes this year – and now two different trends have apparently merged. Adidas has made inroads in the minimalist shoe category and has been active with a variety of golf shoes. Now the Puremotion golf shoes deliver that lightweight and minimal feel for the fairway. These shoes are waterproof and flexible, and come with a 90 day comfort guarantee.
Since most courses probably won’t let you golf barefoot this might just be the next best thing.
All good things come to an end, including the Olympics. Throughout the 17 days of the games and before we cast the spotlight on some of the latest technology and innovations that were used to help the athletes train and perform. Here is our Kinetic Recap of some of the top stories of the 2012 Olympics: Read the rest of this entry »
We’ve been hearing about ClimaCool technology a lot, and probably own a few garments with the fabric. Since it plays a big role in Olympic uniforms, adidas provided some information on how its constructed, tested, and the benefits of the wicking fabric. Read the rest of this entry »
adidas just launched its adiPure 360 training shoe. The adiPure 360 is a multi-directional and multi-purpose training shoe. The company is making both a men’s and women’s version. Read the rest of this entry »
Hot pants – as in short shorts – are really not something that comes to mind for cycling. But the “hot pants” developed byAdidas with help from British Cycling and Loughborough University could be the next big thing for track bike racers. These track suit bottoms are actually warm up pants that can help heat up the rider’s muscles prior to competition.
The ADIPOWER are reportedly similar to the tire warmers used in Formula 1 racing, and pre-heat the muscles. These hot pants feature battery-powered heat filaments that are strategically placed on core muscle groups and maintain the temperature between warm-up and the start. The pants even feature a quick release so the garments can be stripped off at the last second – much like stripper pants in a way, but if they make the difference on the track who is going to complain. Video and additional images after the jump
Adidas has been turning heads the last couple of weeks with new shoes just in time for the Olympic Games, and now the company has introduced a new cycling shoe that comes through a collaboration with Specialized. However to get the new Sonic shoes you might have to make the Olympics. The shoes are pro-only and won’t be released commercially.
So what do the pros get? First, the R&D might of Adidas, which think isn’t too shabby, and then insight from Specialized. The Sonic features a Specialized sole and BOA closures, as well as an Adidas thermobonded upper. Read the rest of this entry »
This week Adidas introduced its new adizero Primeknit running shoe, its first one-piece upper performance design that features seamless engineering technology. The shoe, which is the first of its kind for a running shoe, uses new technology to digitally knit the entire upper in a single continuous piece.
The knitting fused yarn provides flexibility and support where it is need, and no lining or reinforcement is necessary as the strength of the shoe comes from the yarn itself, which is knitted in distinct grid patterns to provide ventilation. This provides precision construction while eliminating additional materials and thus producing little waste. Read the rest of this entry »
miCoach, the activity monitor from adidas, just got game. That is adidas miCoach was released for Kinect for Xbox 360 and PlayStation Move on the PlayStation 3. The game offers exercises to help keep you moving toward your goals.
The exercise title offers a sports-specific approach to home console training systems and motion-controlled support. On both systems, the game monitors how you do your exercises. This is done through optical body tracking with Kinect on the Xbox 360. On the PlayStation 3 moves are monitored through the PlayStation Move motion controller. Read the rest of this entry »