How important is sleep? For many the lack of quality sleep can mean being sluggish during the day, but it can make all the difference in the world between a good performance and a great performance. Now Zeo, a sleep management company, has announced that it has teamed up with Athletes’ Performance into a training program aimed at elite and professional athletes, as well as military personnel.
Zeo’s recent Sleep Like an All Star publication featured the results of a study conducted by sleep and sports expert Cheri Mah of Stanford University, which demonstrated that more sleep helped collegiate football players take 0.15 seconds off their 40-yard dash, basketball players increase their free throw shooting by 11 percent, and swimmers improve their reaction time off the starting block by 17 percent. Now the results will be seen for themselves.
Next week 74 athletes will be taking part in the NFL Combine, which is taking place in Indianapolis (Feb. 22 to 28), and to help those participating do their best several Zeo products, including Zeo Sleep Mangaer Mobile and Zeo Sleep Manager Beside will be available. The Core Performance program, used by leading corporations such as Intel, will also be incorporated.
“We’re excited to team up with Athletes’ Performance to further our goal of making sleep a top priority for athletes as well as the general public,” said Dave Dickinson, CEO of Zeo in a statement. “This partnership speaks volumes to the importance of sleep to overall health, fitness and performance. By measuring and tracking their sleep with Zeo, Athletes’ Performance clients will see a positive impact on their sleep quality and physical recovery and, as a result, their performance on the field and in the game of life.”
Nothing like a few Zs to help performance.