The web is changing and evolving, but today there is the belief that 40 is indeed the new 30. Jonathan Keidan, CEO & co-founder InsideHook.com, tells how his new website can also give that InsideHook on staying fit, feeling young and living the life you’re meant to live.
KineticShift: Generation-X probably (much like every generation before) probably never thought they’d get to that middle age, and yet now that they are the health media isn’t really there for them. Why do think that is?
Jonathan Keidan: I actually don’t agree with that, I do think the media is there for us. A lot of guys I know are looking to stay healthy and are thinking about this all the time. Whether its Men’s Health, Esquire, or InsideHook, there is a constant flow of tips on how to eat better, new types of workouts that are quick and effective, and easy ways for Gen X-ers to stay healthy.
From my perspective, our generation is very health conscious–a lot more so than the generation before. I hear guys talking about diets, workout regimens, cooking healthy, and I think all of these things are at the front of their minds because the media has been there.
KS: There has also been a lot of focus on baby boomers who are seniors in regards to health and fitness, but it is the 35 to 50-year old males that are still able to do so much. Is 40 still the new 30?
JK: I definitely think 40 is the new 30. As guys have been more and more careful about their eating, health, exercise, and staying active in general, we see more and more guys in their 40s and even 50s who are in terrific shape–as good or better than anyone in their 30s.
I think there’s a big emphasis on staying healthy. Culturally it’s now okay to talk about your diet, fitness regimen, and losing weight. I think that’s been a massive shift in the last ten years. And it’s easier to do now than ever before, through services like some of those that InsideHook has covered such as Wello that brings a trainer into your home via video chat, or an app like iFit that tracks your workouts via GPS. Guys today have a much broader scope of resources in terms of tailoring their fitness to a busy schedule.
KS: How will InsideHook.com help readers stay active and adventurous?
JK: The whole point of InsideHook is to get guys out of their routines and live a more fulfilling life. A huge part of that is staying active. The way we’re doing that is by finding opportunities that would be really compelling for our readers to get them to stay active.
It’s not just about a workout—we’ll find them an adventure. Whether it’s the chance to work out with a former NFL athlete, a top underground boxing gym, or a stand-up paddle-surfing excursion around Manhattan, we’re finding activities that our guys might not have known about or might not have had the time to find the details about how to participate.
We discover these amazing opportunities, and then make it easy for our readers to take action.
Thank you Jon for talking with us.