If you can’t bring home the gold from London you could still get a pair of miadidas Customizer shoes that are unique to you. The company is running a contest throughout the rest of the London Olympic that unites the most passionate artists, athletes and fans from around the world to produce unique customized shoes that embody the passion of the games.
Nine artists are creating 34 pieces of art, live at the Adidas Olympic Lounge throughout the games, and each day two artists will customize the footwear with the spirit of “all in” moments. The shoes will be award to an athlete of the day, while fans can win a second pair by suggest the day’s most outstanding sporting moment on Facebook.
“London is a creative city with some excellent emerging artists who can help put their unique spin on our adidas footwear,” said Thomas van Schaik, Global Brand Director of adidas. “The real-time element allows everyone to get involved by defining the key moments from this Olympic Games and seeing them captured immediately on a historic item that they can then have the chance to win.”
So are you ‘all in?’