You’ve just bought or finished building your new bike and it is just about perfect. The weight is where you want it and the positioning is spot on, but there just is something that doesn’t make it feel like your bike yet. A splash of color or some custom engraving can often be that ‘cherry on the top’ to finish off your ride and really make it feel like yours. Purely Custom, of Twin Falls, Idaho, is in the business of manufacturing and customizing anodized aluminum parts for the bicycle industry and they are doing it in America for a very reasonable price.
Purely Custom is not new to the machining business, they are owned by Seastrom Manufacturing who has been designing and manufacturing fasteners for over 15,000 companies since 1928. Wanting to bring cycling, motorcycle, automotive, and related products along with trophies and awards directly to the consumer, Purely Custom was created.
A quick visit to PurelyCustom.com reveals the numerous parts and colors offered. Stem caps in many different sizes (including Reynolds carbon forks), valve caps, bash guards, chain ring bolts, and hub spacers just to name a few. Most items are offered in almost 10 different colors or finishes and a few parts can be ordered with cubic zirconium ‘diamonds’ for even more ‘bling’. Along with the many different color options, a number of parts can be even customized with engraving. Not just plain text engraving, but you can select from nearly 20 different typefaces and include line art from a database of over 90 different images. It will be hard to find another stem cap that matches yours!
Purely Custom makes the process of ordering standard and custom parts for your bike extremely easy. Jump onto their website, pick the part that you want, pick the color, and if the part can be engraved, pick you typeface and artwork. Once it is to your liking, add the part to your cart, and pay. Purely Custom makes it that easy and if you do choose to go with a custom part, it only adds around $10 to the price of a ‘standard’ part.
In an industry plagued by cheap imports and fly-by-night companies who may be here today and gone tomorrow, Purely Custom stands out as one of the hidden gems in the cycling industry. Before laying down you hard earned cash for an unknown part, checkout what Purely Custom has to offer. For just a few bucks more, you might find something that can be ‘purely custom’ for your ride.