This week Fitbit announced the availability of its beta API, along with new key partners that include RunKeeper, Microsoft, About.Me and others. The Fitbit Tracer device and companion web-based data aggregation technology can be used to track weight, nutrition, exercise, sleeping schedules and more. It is a wearable device that clips onto clothing or slips into a pocket. It features accelerometer technology to help track daily health activities including steps taken, distance traveled, calories burned and even sleep quality. This data is then wirelessly uploaded to the Fitbit website.
This company has announced that it has raised $9 million in new funding led by The Foundry Group. The big news this week is that the new Fitbit API will allow third-party developers to integrate Fitbit data in their own applications, products and services and also to read and write data for users’ Fitbit activities, food logs and other data in real time. Users can thus connect with fitness and weight loss apps such as RunKeeper and Lose It, and import and publish data into into their apps. About.me users will be able to display real Fitbit stats on their profile through use of the API and Microsoft HealthVault allows users to upload daily activities and sleep sessions into HealthVault. And Last Fall, FitBit announced an integration with Google Health.
We’ve long said that fitness is good when it is done with a partner, and apparently Fitbit thought the same thing.