While many video games these days are getting gamers off the couch, one game will likely get gamers dashing to get a pair of athletic fashion shoes. The upcoming racing game Need for Speed The Run, which will arrive this November for the Microsoft Xbox 360, Sony PlayStation 3, PC, Nintendo Wii and Nintendo 3DS will feature the iconic adidas Superstar shoes. Additionally the adidas branded apparel which will be available at all adidas Originals stores across the United States.
The Need for Speed The Run and adidas promotion will be celebrated at three of the country’s and game’s most iconic locations: Chicago, San Francisco and New York where consumers will get exclusive access to the limited edition Need for Speed The Run shoe and video game.
“When we heard about Need for Speed The Run, we felt like it was a great fit with our brand and our core consumer, as Need for Speed shares our same vision of striving to be the leading lifestyle brand in their respective industry,” says Simon Atkins, head of Sport Style Division at adidas North America.
The Need for Speed The Run and adidas Originals promotional events kick-off on October 12 in Chicago. 50 pairs of the limited edition Need for Speed The Run Top X shoe will go on sale October 10 at the adidas Originals Chicago store. The first ten consumers to purchase a pair will get a ticket to the exclusive kick-off event at the store on October 12. Headlined by DJ Neil Armstrong and Kids These Days, guests will also be able to get an early taste of Need for Speed The Run, playing as Jack Rourke in the race to be first to New York, equipped with the classic adidas Superstars.
The next event will be in San Francisco on October 27 at the adidas San Francisco store. An additional 50 pairs of the limited edition shoe will go on sale October 22 at the store. The first 20 consumers to purchase a pair will get a ticket to the exclusive event at the store on October 27 headlined by Mick Boogie. It all culminates in New York on November 15 to celebrate the game’s launch.
While Need for Speed The Run isn’t actually a workout type of game, this type of promotion could hopefully get some gamers to think differently about being active this fall.