Adidas Brings miCoarch to iPhone and BlackBerry
Earlier this year Adidas unveiled its miCoach system, which put sensors on a runner’s shoes as well as a device on the arm to measure distance, pace and even stride rate. Users could get a lot of information, and could even sync the data to a website. Now the company has taken the next step by introducing a miCoach application for the iPhone and BlackBerry that is meant to work as a virtual personal and real-time trainer.
As with the miCoach devices, this app utilizes GPS capabilities, where real-time pace-based coaching and tracking is provided. The app essentially transforms a smartphone into a personal guide complete with voice coaching, personalized and sports-specific training regimes, workout calendar and workout feedback. The app also monitors, manages and analyses progress over time.
“The introduction of the miCoach app and sports-specific training plans was the natural next step to bring miCoach to an even wider audience,” says Bernd Wahler, Chief Marketing Officer of Adidas Sport Performance. “At adidas we work with the world’s best coaches and athletes and we wanted to share this knowledge and experience with our consumers to inspire and to help them reach their personal goals.”
The app can also wirelessly sync with the micoarch.com website, where it will also receive updates to the coaching content to aid the user’s training regime. The miCoarch application is free from the Apple App Store for the iPhone, as well as from BlackBerry World.
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- Deal of the Day: 30% Off Adidas miCoach Armband from Griffin
- Inform Your Run with Adidas miCoach
- Adidas Takes to the On-Field Tracking
